On the World Sleep Day on March 15, the Westin Hamburg invited its guests and Instagram users to join the #JOMO trend and indulge in the “joy of missing out”. In order to draw media attention to the initiative, we realized several influencer cooperations and spread the news to local media.
Agency services: Storypitching to the media, mailing, management of influencer cooperations, support of influencers in hotel, reporting
