Between the 24th and the 26th of January 2020, Tommy Hilfiger celebrated its Official Fashion Partnership with the 2020 Hahnenkamm Ski Races in Kitzbühel, Austria. The Hahnenkamm Ski Race, marks the home of the legendary “Streif”, which is one of the world’s most exhilarating downhill slopes.
The „Black Eyed Peas“ performance was one of several activations at the heart of the Tommy Hilfiger Official Fashion Partnership. Tommy Hilfiger, Dee Hilfiger and CEO, Tommy Hilfiger Global and PVH Europe, Daniel Grieder and several other famous guests participated in the 23rd edition of the Kitz-Charity-Trophy race and raised €200.000 which will be used to support local farming families who have fallen upon hard times.
Adding a bold TOMMY HILFIGER touch to the slopes, a hot air balloon, racing flags, gate flags, starting and finishing line banners located along the famous downhill race featured the brand’s signature red, white and blue logo. A TOMMY HILFIGER pop-up located at the race track’s Trade Village showcased the second edition of the TommyXRossignol collection.
Agency Services: Inviting and handling of German press, vips and influencers including interviews, travel organization, dressing as well as the general accompanying press work.