The TOMMYNOW ICONS Fall 2018 runway show took place on September 4th, 2018 at the Shanghai Port Terminal against the backdrop of the city’s iconic skyline. The event built on the success of Tommy Hilfiger’s signature “See Now, Buy Now” format, and all runway looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.
The TommyxLewis and Tommy Icons collections as well as women’s and men’s Hilfiger Collection looks had been presented on the runway.
The debut collaboration between Tommy Hilfiger and four-time FIA Formula OneTM World Drivers’ Champion Lewis Hamilton, TommyXLewis, is a collision of sporty prep meets street. HILFIGER COLLECTION and the TOMMY ICONS capsule push the boundaries of conventional sportswear with relaxed proportions and unexpected interpretations of our archival crest, global stripe and familiar sartorial patterns.
Agency Services: Inviting and handling of German press, vips and influencers including interviews, travel organization, dressing and seating as well as the general accompanying press work