Tommy Hilfiger closed Milan Fashion Week on February 25 with the last TommyXGigi Collaborative Collection as well as with men’s and women’s runway looks.

The Spring 2018 TOMMYNOW experiential event fused fashion with motor racing activations, celebrating Tommy Hilfiger’s partnership with Mercedes-AMG Petronas Motorsport. The fashion show built on Tommy Hilfiger’s signature „See Now Buy Now“ format and all looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.

Agency Services: Inviting and handling of German press, vips and influencers including interviews, travel organization, dressing and seating as well as the general accompanying press work